Discuss factors that may contribute to external information search and factors that act to reduce external search

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Discuss factors that may contribute to external information search and factors that act to reduce external search for information before purchase or adoption of the following:

a. Car repairs

b. A pet

c. Exercise club

d. Formal wear

e. Vegetarianism

f. Counseling services

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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Discuss factors that may contribute to external information search and factors that act to reduce external search

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Consumer Behavior : Building Marketing Strategy

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