=+ discuss how exposure, attention, and comprehension processes can influence the effectiveness of that brand extension.

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+ discuss how exposure, attention, and comprehension processes can influence the effectiveness of that brand extension.

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Consumer Behavior & Marketing Strategy, Ninth Edition

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