=+discuss the six types of influences that affect the consumers motivation to process information, make a decision

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=+discuss the six types of influences that affect the consumer’s motivation to process information, make a decision or take an action

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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