5 In a small group discuss the following issues: Which procedure is more useful in marketing research

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5 In a small group discuss the following issues: ‘Which procedure is more useful in marketing research – analysis of variance or analysis of covariance?’

and ‘There are few marketing research applications where t tests are used;

the complexity of marketing phenomena means that analysis of variance or analysis of covariance are much more commonplace.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 28, 2024 10:01 AM

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5 In a small group discuss the following issues: Which procedure is more useful in marketing research

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Marketing Research Applied Insight

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