Marketing Research Applied Insight(6th Edition)
Authors:
Daniel Nunan, David F. Burks, Naresh K. Malhotra
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Book details
ISBN: 9781292308722
Book publisher: Trans-Atlantic Publications, Inc.
Book Summary: Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points.
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