Evaluate the Muddy Boots Web site and evaluate it with respect to various aspects that have been
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Evaluate the Muddy Boots Web site and evaluate it with respect to various aspects that have been found to relate to e-loyalty.
a. Personalization
b. Interactivity
c. Convenience
d. Online community
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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