Evaluate the Muddy Boots Web site and evaluate it with respect to various aspects that have been

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Evaluate the Muddy Boots Web site and evaluate it with respect to various aspects that have been found to relate to e-loyalty.

a. Personalization

b. Interactivity

c. Convenience

d. Online community

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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