Examine the dynamics of green marketing and consumer skepticism, and develop strategies that address consumer skepticism while
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• Examine the dynamics of green marketing and consumer skepticism, and develop strategies that address consumer skepticism while authentically promoting green products and practices, maintaining brand credibility, and fostering consumer trust.
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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer
ISBN: 396217
1st Edition
Authors: Eugene Y. Chan
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