Explore the intricate relationship between luxury consumption and social identity, and design marketing campaigns that align with

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• Explore the intricate relationship between luxury consumption and social identity, and design marketing campaigns that align with consumers’ desires to express their social status and belonging through luxury choices.

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

ISBN: 396217

1st Edition

Authors: Eugene Y. Chan

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Question Posted: Oct 29, 2024 04:01 AM

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Explore the intricate relationship between luxury consumption and social identity, and design marketing campaigns that align with

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

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