Question: Fair Trade: Read the article Has the medium (roast) become the message? by Low and Davenport (listed in Key readings above) and discuss the following
Fair Trade: Read the article ‘Has the medium (roast) become the message?’ by Low and Davenport (listed in Key readings above) and discuss the following points:
(i) Set out the main arguments for/against the involvement of big business in Fair Trade. Consider the perspective of: consumers, supermarkets and suppliers.
(ii) What is more important, who sells Fair Trade or the volume of Fair Trade products which are sold?
(iii) Whose responsibility is it to ensure that grower’s interests are protected: the growers, product manufacturers, retailers or consumers?
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