For each of the following products, select one level from Maslows hierarchy of human needs. Describe how

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For each of the following products, select one level from Maslow’s hierarchy of human needs. Describe how you would use the need you selected in promoting the product to a market segment of your choice. The products are: ereaders, expensive shoes, and vacation homes.

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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