How can marketers of the following products use the material presented in this chapter to develop promotional

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How can marketers of the following products use the material presented in this chapter to develop promotional campaigns designed to increase market share among African American, Hispanic, and Asian American consumers? The products are:

(a) iPods,

(b) ready-to-eat cereals, and

(c) designer jeans.

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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How can marketers of the following products use the material presented in this chapter to develop promotional

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Consumer Behavior

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