How culture influences buyers and how, combined with the zeitgeist, it is a major determinant of what

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✔✔ How culture influences buyers and how, combined with the zeitgeist, it is a major determinant of what people buy.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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