How do you think the Mighty Reds might be considered m em bers of a reference group?

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How do you think the Mighty Reds might be considered m em bers of a reference group? A brand community?

A consumer tribe?

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Consumer Behavior

ISBN: 9781260100044

10th Global Edition

Authors: Michael R. Solomon

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Question Posted: Oct 29, 2024 04:01 AM

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How do you think the Mighty Reds might be considered m em bers of a reference group? A brand community? A consumer tribe?
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How do you think the Mighty Reds might be considered m em bers of a reference group?

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Consumer Behavior

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