Consider your responses to question 1. What kind of opportunities does the existence of the Mighty Reds present to marketeers? Develop a list of specific marketing and promotional tactics 1. Both personal and social conditions influence how we spend our money.
2. We group consumers into social classes that say a lot about where they stand in society.
3. Individuals’ desire to make a statement about their social class, or the class to which they hope to belong, influence the products they like and dislike.
4. Consumers’ lifestyles are key to many marketing strategies.
5. Identifying patterns of consumption can be more useful than knowing about individual purchases when organizations craft a lifestyle marketing strategy.