How might Adidas capitalize on reference group influence, WOM, and buzz to influence the diffusion process for

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How might Adidas capitalize on reference group influence, WOM, and buzz to influence the diffusion process for its new technology? Outline a strategy for creating a cascading influence from innovators, to early adopters, to the mass market.

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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How might Adidas capitalize on reference group influence, WOM, and buzz to influence the diffusion process for its new technology? Outline a strategy for creating a cascading influence from...
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How might Adidas capitalize on reference group influence, WOM, and buzz to influence the diffusion process for

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Consumer Behavior : Building Marketing Strategy

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