How should Levis market to teen consumers in each of the following ethnic groups? a. African American

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How should Levi’s market to teen consumers in each of the following ethnic groups?

a. African American

b. Arab American

c. Asian American

d. Asian-Indian American

e. Native American

f. White

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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