Interview individuals who sell the following items. Try to discover their personal models of consumer behavior for
Question:
Interview individuals who sell the following items.
Try to discover their personal “models” of consumer behavior for their products.
a. Pleasure boats
b. Pets
c. Expensive jewelry
d. Plants and garden supplies
e. Flowers
f. Life insurance
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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