Interview individuals who sell the following items. Try to discover their personal models of consumer behavior for

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Interview individuals who sell the following items.

Try to discover their personal “models” of consumer behavior for their products.

a. Pleasure boats

b. Pets

c. Expensive jewelry

d. Plants and garden supplies

e. Flowers

f. Life insurance

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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