O 4 percent C A TV show on tourism was found to be watched by 9,000 homes. Around 27,000 households that receive the station's broadcasts have TV sets. What is the program rating of the show? 000 33.3 percent O40 percent 60 percent Which of the following is true of planning and buying TV and radio advertising? O Radio formats appeal to mass audiences, giving it more spillover than TV. O Radio ads are much more expensive to produce than TV ads. O A disadvantage of TV is that it is unable to build awareness quickly. O TV advertising takes up a lesser portion of the IMC budget as compared to radio. O TV is still the best medium to generate excitement around a brand. O 83.3 percent Which of the following is an advantage of broadcast TV advertising? O It is cost-effective for advertisers seeking a specific and small audience. O The various facets of the TV commercial permit infinite original and imaginative appeals. O Most TV viewers can remember the product in the most recent TV ad they watched. O The cost of producing high quality TV commercials is relatively low. O The cost of wide coverage is very high compared to radio advertising.