Interview two members of the following generations. Determine the extent to which they feel the text description

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Interview two members of the following generations. Determine the extent to which they feel the text description of their generation is accurate and how they think their generation differs from the larger society. Also determine what they think about how they are portrayed in the mass media and how well they are served by business today.

a. Pre-Depression

b. Depression

c. Baby boom

d. Generation X

e. Generation Y

f. Millenial

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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