Measure their cognitive age and the variables that presumably influence it. Do the variables appear to cause
Question:
Measure their cognitive age and the variables that presumably influence it. Do the variables appear to “cause”
cognitive age? Try to ascertain if cognitive age or their chronological age is most influential on their consumption behavior.
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Related Book For
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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