Measure their cognitive age and the variables that presumably influence it. Do the variables appear to cause

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Measure their cognitive age and the variables that presumably influence it. Do the variables appear to “cause”

cognitive age? Try to ascertain if cognitive age or their chronological age is most influential on their consumption behavior.

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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