Interview a salesperson at the following locations and obtain a description of the average purchaser in demographic

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Interview a salesperson at the following locations and obtain a description of the average purchaser in demographic terms. Are the demographic shifts predicted in the text going to increase or decrease the size of this average-purchaser segment?

a. Volvo dealership

b. Electronics store

c. Life insurance agent (vacation travel)

d. The Gap

e. Harley-Davidson dealership

f. Pet store

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:00 AM

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Interview a salesperson at the following locations and obtain a description of the average purchaser in demographic

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Consumer Behavior : Building Marketing Strategy

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