Interview a salesperson at the following locations and obtain a description of the average purchaser in demographic

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Interview a salesperson at the following locations and obtain a description of the average purchaser in demographic terms. Are the demographic shifts predicted in the text going to increase or decrease the size of this average-purchaser segment?

a. Mercedes dealership

b. Electronics store

c. Vacation cruise

d. Children’s apparel

e. Harley-Davidson dealership

f. Pet store

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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