On the basis of the demographics of devoted coffee shop patrons, select two magazines in which the
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On the basis of the demographics of devoted coffee shop patrons, select two magazines in which the industry should advertise (use Standard Rate and Data [SRDS], Mediamark, or Simmons Research Bureau data). Justify your answer.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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