Marketers often need to understand consumers' behavior rather than consumer behavior because in many cases more than

Question:

Marketers often need to understand consumers' behavior rather than consumer behavior because in many cases more than one person decides what to buy.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

Question Posted: