Members of a family unit play different roles and have different amounts of influence when the family

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Members of a family unit play different roles and have different amounts of influence when the family makes purchase decisions.

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 28, 2024 11:04 AM

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Members of a family unit play different roles and have different amounts of influence when the family

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Consumer Behavior

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