=+music and emerging performers in their ads, rather than well-known songs and groups?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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Question Posted: Oct 29, 2024 02:00 AM

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=+music and emerging performers in their ads, rather than well-known songs and groups?

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Consumer Behaviour

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