Name two product categories for which the brand is generally selected first and the outlet second, two
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Name two product categories for which the brand is generally selected first and the outlet second, two for which the reverse is true, and two for which these decisions are generally made simultaneously. Justify your selections. How should marketing strategy differ across these products?
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Joemar Canciller
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Related Book For 
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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