Nestl conducted extensive and accurate market research before deciding to put Nespresso in production. Using web sources,

Nestlé conducted extensive and accurate market research before deciding to put Nespresso in production. Using web sources, press articles, and the corporate website, outline your background research and provide the reasons for the success of the famous espresso brand, which featured George Clooney and Matt Damon in a testimonial and has become a veritable case of successful marketing.