=+of Axe, Dove, and Old Spice? How does each of these brands facilitate consumers talking about the

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=+of Axe, Dove, and Old Spice? How does each of these brands facilitate consumers’ talking about the products?

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CB: Consumer Behaviour

ISBN: 9781461269601

2nd Canadian Edition

Authors: Babin, Barry J.; Harris, Eric G.; Murray, Kyle Bay

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Question Posted: Oct 18, 2024 05:01 AM

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=+of Axe, Dove, and Old Spice? How does each of these brands facilitate consumers talking about the

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CB: Consumer Behaviour

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