=+on cool kids and its willingness to exclude others for more than a decade. Why did it
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=+on “cool kids” and its willingness to exclude others for more than a decade. Why did it take so long for the negative WOM to catch fire?
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CB: Consumer Behaviour
ISBN: 9781461269601
2nd Canadian Edition
Authors: Babin, Barry J.; Harris, Eric G.; Murray, Kyle Bay
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