=+pictures and warnings on cigarette packaging. What are the necessary conditions for such emotional appeals to reduce

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=+pictures and warnings on cigarette packaging. What are the necessary conditions for such emotional appeals to reduce the lure of cigarettes among young people?

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Consumer Behaviour

ISBN: 288449

2nd Edition

Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey

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