Research indicates that authenticity is critical to Hyundais target consumers. To what VALS segments do you think

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Research indicates that “authenticity” is critical to Hyundai’s target consumers. To what VALS segments do you think these consumers belong?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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