Rolph E. Anderson and Srinivasan Swaminathan, Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling

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Rolph E. Anderson and Srinivasan Swaminathan,

“

Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach,” Journal of Marketing Theory

& Practice, 19 (2) (Spring 2011): 221–234.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Rolph E. Anderson and Srinivasan Swaminathan, Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling

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Consumers Behavior

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