STP Process (Segment–Target–Position)

Assume the role of a business owner. Dream for a moment: What kind of business interests you?

What product(s) do you sell or what service(s) do you provide? Then identify a new line or a service add-on you think would be good for your bottom line. Remember, you don’t want to add a new product or service blindly. Illustrate and explain the STP process at work by segmenting your market and targeting and positioning your product or service.