Suppose you used the multiattribute attitude model and developed a fruit-based carbonated drink that was successful in

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Suppose you used the multiattribute attitude model and developed a fruit-based carbonated drink that was successful in the United States. Could you use the same model in the following countries? If not, how would it have to change?

a. India

b. Chile

c. Qatar

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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Suppose you used the multiattribute attitude model and developed a fruit-based carbonated drink that was successful in

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Consumer Behavior : Building Marketing Strategy

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