=+types of cards by which consumers can access funds and make purchases. Companies like VISA, MasterCard, and
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=+types of cards by which consumers can access funds and make purchases. Companies like VISA, MasterCard, and American Express have targeted college students among many other segments.
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Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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