=+understand the process of gift giving and describe how marketers can use knowledge of this process to
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=+understand the process of gift giving and describe how marketers can use knowledge of this process to market more effectively.
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Related Book For
Consumer Behaviour
ISBN: 288449
2nd Edition
Authors: Rik Pieters; Wayne D. Hoyer; Deborah J. MacInnis; Eugene Chan; Gavin Northey
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