What characterizes U.S. consumers who are interested in other cultures and interested in shopping for items influenced

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What characterizes U.S. consumers who are interested in other cultures and interested in shopping for items influenced by other cultures?

Chapter Two Cross-Cultural Variations in Consumer Behavior 73

(Use the DDB data in Tables 1B through 7B.) How might travel agents use this in developing marketing strategies involving international travel?

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Consumer Behavior : Building Marketing Strategy

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Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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What characterizes U.S. consumers who are interested in other cultures and interested in shopping for items influenced by other cultures? Chapter Two Cross-Cultural Variations in Consumer Behavior 73...
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What characterizes U.S. consumers who are interested in other cultures and interested in shopping for items influenced

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Consumer Behavior : Building Marketing Strategy

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