=+ What factors could occur in each situation to make the measured intentions poor predictors of actual

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=+ What factors could occur in each situation to make the measured intentions poor predictors of actual behavior?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+ What factors could occur in each situation to make the measured intentions poor predictors of actual behavior?
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=+8. Discuss the problems in measuring behavioral intentions to ( a ) buy a new car, ( b ) buy a soda from a vending machine, and ( c ) save $250 per month toward the eventual purchase of a house.
=+ 9. How could marketers improve their predictions of behaviors in the situations described in question 8?
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=+ What factors could occur in each situation to make the measured intentions poor predictors of actual

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Consumer Behavior & Marketing Strategy, Ninth Edition

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