=+8. Discuss the problems in measuring behavioral intentions to ( a ) buy a new car, (
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=+8. Discuss the problems in measuring behavioral intentions to ( a ) buy a new car, ( b )
buy a soda from a vending machine, and ( c ) save $250 per month toward the eventual purchase of a house.
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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