What is meant by the term situation? Why is it important for a marketing manager to understand
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What is meant by the term situation? Why is it important for a marketing manager to understand situational influences on purchasing behavior?
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Aysha Ali
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Related Book For 
Consumer Behavior : Building Marketing Strategy
ISBN: 286110
10th Edition
Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh
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