What is your awareness set, evoked set, inert set, and inept set for the following? In what

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What is your awareness set, evoked set, inert set, and inept set for the following? In what ways, if any, do you think your sets will differ from the average member of your class? Why?

a. MP3 players

b. Energy bars

c. Sports drinks

d. Jewelry stores

e. Book stores

f. Internet shopping services g. Restaurants

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:01 AM

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What is your awareness set, evoked set, inert set, and inept set for the following? In what

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Consumer Behavior : Building Marketing Strategy

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