Which family members will be involved in the purchase decision? What roles will they play?

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Consumer Behavior : Building Marketing Strategy

ISBN: 286110

10th Edition

Authors: Del I. Hawkins; Roger J. Best; David L. Mothersbaugh

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Question Posted: Oct 29, 2024 04:00 AM

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Which family members will be involved in the purchase decision? What roles will they play?
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Which family members will be involved in the purchase decision? What roles will they play?

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Consumer Behavior : Building Marketing Strategy

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