Why must marketers use fear appeals in advertising cautiously? How can they do so?

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Why must marketers use fear appeals in advertising cautiously?

How can they do so?

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Consumer Behavior

ISBN: 325874

1st Edition

Authors: Schiffman, Leon G.; Wisenblit, Joseph

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Question Posted: Oct 26, 2024 05:00 AM

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Why must marketers use fear appeals in advertising cautiously? How can they do so?
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Why must marketers use fear appeals in advertising cautiously? How can they do so?

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Consumer Behavior

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