English is still the most common language used for business, but Mandarin Chinese, French, and Arabic are becoming increasingly important. Providing employees working globally with language training is difficult because it requires time and instructor-led courses to learn a new language, but virtual instruction, online coursework, and mobile apps are making it easier to do so. It’s also important for language training to match employees’ proficiency level and to ensure that they are exposed to language and phrases that apply to their jobs. For example, doctors and nurses working for Operation Smile provide dental surgery for children in developing countries. They don’t have time to learn all of the nuances of the country’s language where they will be working, but they do need to be able to use some phrases such as

“Don’t worry” or “Open” and “Close.”

Communicating in another language is necessary but not sufficient for global effectiveness. Employees need to be willing to learn (and admit what they don’t know) about local religion, education, and government systems, and cultural appreciation is critical. Cultural appreciation means taking the time to build relationships and build trust. For example, Marriott International is preparing employees to take management positions based on its plans to expand its presence in Asia and the Middle East. Marriott recognizes that understanding cultural context and human connection is important for running international properties. Its Elevate program provides a year of training in owner relations, sales and revenue management, brand, customer focus, finance and crisis communications, human resources, and intercultural communications.

Training is delivered through classroom instruction webinars, mentoring, and employee participation in peer forums. Groups of 30 to 40 employees from more than 55 countries take the training together.

Which training method or combination of methods would be best to use for language training and cultural knowledge and appreciation? Explain why.