Do social recommendations increase ad effectiveness? A study of online video viewers compared viewers who arrived at
Question:
a. Set up the null and alternative hypotheses to determine whether there is a difference in brand recall between viewers who arrived by following a social media recommendation and those who arrived by web browsing.
b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance.
c. Compare the results of (a) and (b) to those of Problem 10.30 (a) and (b) on page 368.
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Statistics For Managers Using Microsoft Excel
ISBN: 772
7th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat
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