The 2012 Restaurant Industry Forecast takes a closer look at today's consumers. Based on a 2011 National
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The 2012 Restaurant Industry Forecast takes a closer look at today's consumers. Based on a 2011 National Restaurant Association survey, American adults are categorized into one of three consumer segments (optimistic, cautious, and hunkered down) based on their financial situation, current spending behavior, and economic outlook, as well as the geographic region where they reside. Suppose the results, based on a sample 1,000 American adults, are as follows: At the 0.05 level of significance, is there evidence of a significant relationship between consumer segment and geographic region?
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H 0 There is norelationship between consumer segment and geographic region H 1 There is ar...View the full answer
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