11. Research is judged to be scientific by 12 characteristics: its empirical nature, its ability to be
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11. Research is judged to be scientific by 12 characteristics: its empirical nature, its ability to be tested, the extent to which it can be falsified or disproved, the ability to repli- cate or repeat findings, the public nature of findings, its self-correcting nature, the ability to measure or observe the phenomenon of interest, the ability to minimize error through the control of procedures, its level of objectiv- ity, the skepticism it raises, the generalizabil- ity of findings, and its heuristic nature.
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Communication Research Asking Questions Finding Answers
ISBN: 9780078036910
4th Edition
Authors: Joann Keyton
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