13. Advantages of quantitative research in- clude a certain degree of rigor, objectivity achieved through the use
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13. Advantages of quantitative research in- clude a certain degree of rigor, objectivity achieved through the use of numbers and statistics, and ability to make comparisons among a large group of participants.
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Communication Research Asking Questions Finding Answers
ISBN: 9780078036910
4th Edition
Authors: Joann Keyton
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