2. Content analysis is the most basic meth- odology for analyzing message content; it integrates the data
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2. Content analysis is the most basic meth- odology for analyzing message content; it integrates the data collection method and analytical technique in a research design to reveal the occurrence of some identifiable element in a text or set of messages.
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Communication Research Asking Questions Finding Answers
ISBN: 9780078036910
4th Edition
Authors: Joann Keyton
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